SMB IT New Business Design
Purpose
Identify the entire cost structureSMBs incur from setup/configuration to operation after establishing their business, and derive new service models by identifying areas where costs can be reduced or replaced using alternative technologies like web apps.
Project Tracker: Untitled
Target Market
- 1st: Australia
- Secondary: New Zealand
Analysis Areas
1️⃣ Business Establishment Phase
- Company Formation / Business Registration (ABN, NZBN, Pty Ltd, Ltd)
- Domain Acquisition and DNS Setup (.com.au / .co.nz)
- Branding / Logo Design
- Initial Website Development (Design, Development, Hosting)
2️⃣ Setup and Configuration Stage
- Email / Business Software (Google Workspace, M365, etc.)
- Payment / Invoicing System
- CRM / Customer Management
- SNS and Marketing Tool Setup
- Security Basics (SSL, Authentication, etc.)
3️⃣ Operational Phase
- Website Hosting Monthly Fee
- Domain Renewal Fee
- SaaS Subscription Fees (CRM, Accounting, Collaboration, etc.)
- Marketing/Advertising Costs
- Content Updates and Maintenance
- IT Support / Outsourcing Costs
4️⃣ IT Infrastructure Phase (Setup + Operations)
- Server virtualization (Hyper-V / VMware ESXi)
- Network Configuration and Firewall
- Backup and Disaster Recovery
- Remote Access / VPN
5️⃣ Growth/Scaling Phase
- Infrastructure Scale-Up: Hyper-V Enhancement (Failover Clustering/WSFC) or Hyper-V → ESXi Migration
- Web Platform Migration (Static/PWA → Traditional Hosting/Cloud)
- HA/FT Redundancy Configuration
- Multi-site / Multi-region expansion
6️⃣ Cloud Infrastructure Phase (Setup + Operations)
- Cloud VM Deployment (Azure VM, AWS EC2, AWS Lightsail)
- Cloud Networking (VNet/VPC, NSG/Security Group)
- Cloud Backup/DR (Azure Backup, AWS Backup)
- Cloud Monitoring (Azure Monitor, CloudWatch)
- Monthly IaaS Subscription Fees (Compute + Storage + Networking)
7️⃣ Security/Compliance Phase
- Establish cybersecurity foundation (Essential Eight ML1, SMB1001 Bronze)
- MFA, Patch Management, Backup, Endpoint Security, Training
- Achieve Cybersecurity Certification (SMB1001 Silver → Gold → Platinum)
- Enhance Essential Eight Maturity (ML1 → ML2)
- Privacy Act / NDB Compliance (AU/NZ)
Research Notes
🇦🇺 Primary Target: Australia
1️⃣ Business Establishment Phase Cost (AUD)
| Item | Cost Range (AUD) | Remarks |
|---|
| ABN Registration | Free | Australian Business Register Online Application |
| Business Name Registration (ASIC) | $45/1 year or $104/3 years | Separate from ABN. Trading Name Registration |
| Pty Ltd Company Registration (ASIC) | $611 | Proprietary Limited basis |
| Professional Setup (Accountant/Legal) | $1,500 – $3,000 | Includes ABN+TFN+GST registration, initial legal review |
| Domain (.com.au) | $10 – $20/year | VentraIP, Netregistry, etc. |
| Branding / Logo | $0 – $2,000+ | DIY (Canva) $0 vs. Designer $500–$2,000+ |
| Initial Website Build | $0 – $25,000+ | DIY Builder $0 / Freelancer $5K–$15K / Agency $15K–$25K+ |
| Equipment (PC/Laptop) | $1,200 – $3,500/unit | Per person |
| Business Insurance | $1,750 – $2,575/year | Varies by industry and scale |
💡 Total first-year setup cost in Australia: Most SMBs AUD $5,000–$7,000 (excluding employees/large-scale marketing)
2️⃣ Setup and configuration phase costs (AUD)
| Item | Cost Range (AUD) | Representative Services |
|---|
| Email / Business Software | $7 – $30/user/month | Google Workspace ($10 AUD), M365 Basic ($9 AUD) |
| Web Hosting | $89 – $6,000+/year | Shared $89–$168 / VPS $240–$1,200 / Managed WP $2,400+ / Static Site hosting see below |
| SSL Certificate | $0 – $600/year | Let's Encrypt = Free. Includes Cloudflare Pages |
| Payment System | 1.7–2.9% + $0.30 per transaction | Stripe AU, Square, PayPal. No monthly fixed fees |
| CRM | $0 – $100+/month | HubSpot Free $0 / Salesforce Essentials ~$35 AUD/user |
| Accounting Software | $0 – $80/month | Wave (Free, AU Support), Xero ($47 AUD/month), MYOB ($50 AUD/month) |
| SNS / Marketing Tools | $0 – $100/month | Mailchimp Free (500 subscribers), Buffer Free, Canva Free |
| Security Tools | $300 – $700/year | Endpoint Security, Password Manager |
| SaaS Premium (AU) | +15–20% | Australia adds currency conversion + data residency premium to USD-based SaaS |
3️⃣ Operational Phase Monthly/Annual Cost (AUD)
| Item | Monthly Cost (AUD) | Remarks |
|---|
| Web Hosting | $7 – $500+/month | |
| Domain Renewal | ~$10–$20/year | .com.au Annual Renewal |
| SaaS Subscription Total (Solo Small Business) | $100 – $400/month | Email + CRM + Accounting + Collaboration. AU Premium included |
| Site Maintenance | $50 – $200/month | When outsourced. DIY = $0 |
| Marketing / Advertising | $500 – $3,000+/month | Initial $500+, increases based on scale |
| ASIC Annual Review Fee | ~$310/year | Pty Ltd Company Mandatory Annual Fee |
| Energy (Office) | $300 – $750/month | If you have an office. Savings if working from home. Small rebates ~$150/quarter |
| Accountant Annual Tax | $1,000 – $3,000/year | BAS + Year-End Tax Filing (if GST registered) |
💡 Australian SMB characteristics: ASIC annual review fee(~$310/year) + GST management obligations(quarterly BAS reporting) + 15–20% currency premium on USD SaaS
🇳🇿 Secondary Target: New Zealand
1️⃣ Business Setup Costs (NZD)
| Item | Cost Range (NZD) | Remarks |
|---|
| NZBN Registration | Free | Apply online atnzbn.govt.nz |
| Ltd Company Registration (Companies Office) | $118.74 + GST | ~$136.55 including GST |
| Partnership Registration | $100 – $500 | Includes Partnership Agreement |
| Professional Setup (Accountant) | $1,000 – $5,000/year | Initial registration + tax setup. $100–$800 per hour |
| Domain (.co.nz) | $10 – $25/year | .co.nz or .nz |
| Branding / Logo | $0 – $2,000+ | DIY (Canva) $0 vs. Designer $500–$2,000+ |
| Initial Website Setup | $0 – $15,000+ | DIY $0 / Freelancer $3K–$10K / Agency $10K+ |
| Equipment (PC/Laptop) | $1,500 – $4,000/unit | NZ retail prices are somewhat higher than AU |
| Business Insurance | $1,500 – $3,000/year | Varies by industry and scale |
💡 NZ SMB startup cost range: Sole trader $0–$1,000 / Small company $3,000–$30,000+ / Employees+office $10,000–$50,000+
2️⃣ Setup and configuration phase costs (NZD)
| Item | Cost Range (NZD) | Representative Services |
|---|
| Email / Business Software | $8 – $35/user/month | Google Workspace, M365. NZD exchange rate applies |
| Web Hosting | $100 – $5,000+/year | Shared ~$100/year / VPS $300–$1,500 / Static Site hosting see below |
| SSL Certificate | $0 | Let's Encrypt / Cloudflare = Free |
| Payment System | 2.7–2.9% + $0.30 per transaction | Stripe NZ, Windcave, POLi |
| CRM | $0 – $100+/month | HubSpot Free $0 |
| Accounting Software | $0 – $65/month | Wave (Free), Xero ($31 NZD — NZ headquarters, market monopoly), MYOB |
| SNS / Marketing Tools | $0 – $100/month | Mailchimp Free, Buffer Free, Canva Free |
| Security Tools | $300 – $700/year | Endpoint Security, Password Manager |
3️⃣ Operational Phase Monthly/Annual Cost (NZD)
| Item | Monthly Cost (NZD) | Notes |
|---|
| Web Hosting | $8 – $500+/month | Static site = Varies by platform (Cloudflare $0) |
| Domain renewal | ~$10–$25/year | .co.nz Annual |
| SaaS Subscription Total (1 person) | $80 – $350/month | Email + CRM + Accounting + Collaboration, etc. combined |
| Site maintenance | $50 – $200/month | When outsourcing. DIY = $0 |
| Marketing / Advertising | $500 – $3,000+/month | Initial $500~ |
| Companies Office Annual Return | $22 + GST/year | Ltd Company Mandatory Fees (Significantly Cheaper Than Australian ASIC) |
| NZBN Levy (planned) | ~$12/year (Proposed) | MBIE New Levy Proposal (Under discussion for 2025) |
| Accountant Annual Tax | $1,000 – $5,000/year | Quarterly/Bi-monthly Filing upon GST Registration |
💡 NZ Feature: Registration costs are significantly cheaper than AU ($136 for Ltd vs $611 for Pty Ltd). Annual maintenance fees are also lower ($22 vs ~$310). Xero holds a market monopoly as the NZ headquarters.
🇦🇺 vs 🇳🇿 Cost Comparison Key Summary
| Item | Australia (AUD) | New Zealand (NZD) | Difference |
|---|
| Company Registration | $611 | ~$137 | NZ is ~$474 cheaper |
| Annual Compliance Cost | ~$310/year (ASIC) | ~$25/year (CO) | NZ is overwhelmingly cheaper |
| Total first-year setup cost | $5,000–$7,000 | $3,000–$30,000+ | NZ Sole trader can start from ~$0 |
| SaaS Premium | +15–20% (AU premium) | USD exchange rate applied | Both locations affected by USD SaaS exchange rate |
| Leading Accounting Software | Xero $47/month, MYOB $50/month | Xero $31/month (NZ headquarters) | Xero is cheaper in NZ |
📌 Static Site Hosting — Free Conditions Comparison by Platform
⚠️"Static = $0" is conditional. Our Cybercraft web app is effectively free using MS partner Azure credits, but when provided to customers, costsmust be calculated based on the criteria below.
| Platform | Free Conditions | Key Limitations | When Converting to Paid | Customer suitability |
|---|
| Azure Static Web Apps Free | Free with Azure subscription (10 per subscription) | 0.5GB storage, 100GB/month bandwidth, no SLA, 2 custom domains | Standard $9 USD/app/month | 🟡 OK for small scale, Standard required for commercial use |
| GitHub Pages | Free (public repo) | 1GB storage, 100GB/month bandwidth, limited commercial use | — | ⚪ Portfolio/personal use. Not suitable for commercial use |
| Cloudflare Pages | Free (unlimited bandwidth) | 500 builds/month, 100 projects | Pro $20/month (5,000 builds/month) | 🟢 Ideal for SMB customers — Free, unlimited bandwidth, commercial use permitted |
| Netlify Free | Free | 100GB bandwidth/month, 300 minutes of builds/month | Pro $19/month | 🟡 Small scale OK |
💡Business Model Implications: The optimal structure is to provide Cloudflare Pages (free, unlimited bandwidth) as the default for customers, while we charge for build + management services. Hosting costs are effectively $0, but this is based on Cloudflare's free tier, not Azure partner benefits.
📌 Initial Observations — Areas with potential for cost-free/low-cost alternatives (Common to AU/NZ)
| Area | Current standard costs | No-cost alternative | Opportunity |
|---|
| Website Hosting | $89–$6,000+/year | GitHub Pages, Cloudflare Pages | ✅ Key Opportunity — Web App (PWA/Static) Development Service |
| Website Development | $5K–$25K AUD | Template + No-code Builder | ✅ Development Service Model |
| SSL Certificate | $60–$600/year | Let's Encrypt | ✅ Basic Included |
| CRM | $35+/user/month | HubSpot Free, Notion, etc. | 🔍 Research required |
| Email | $7–$30/user/month | Limited alternatives | ⚠️ Difficult to reduce |
| Accounting | $31–$50/month | Wave (Free) | 🔍 AU/NZ requirements need verification |
| Marketing | $500–$3,000+/month | Organic SNS, SEO | 🔍 Strategic differentiation possible |
Opportunity Identification Results
Classification Criteria
Classify each cost item from our perspective (= business potential)and the customer's perspective (= cost-saving appeal).
- 🟢 Identification: High commercialization potential — Areas where we can generate margins by offering as a service
- 🟡 Identified: Free Support/Add-on Service Potential — Enhances customer appeal through complimentary support rather than direct billing (= Value proposition without risk)
- ⚪ Non-identifiable: Outside our domain — Difficult for us to service (requires customer self-handling or falls under third-party domains)
⚠️ This stage is opportunity identification. Actual commercialization decisions require separate evaluation of profitability, risk, operational burden, scalability, competitive environment, etc.
Establishment Stage — Business Viability Decision
| Item | Customer's Current Cost | Commercialization | Argument |
|---|
| ABN/NZBN Registration | Free | ⚪ | Already free. No savings potential |
| Business Name / Company Registration | AU $45–$611 / NZ ~$137 | ⚪ | Government fixed fee. No margin room |
| Professional Setup (Accounting/Legal) | AU $1,500–$3,000 | ⚪ | Specialized qualification area. Service unavailable without reseller |
| Domain Acquisition | $10–$25/year | 🟡 | Low standalone margin. Providing customer convenience when included in bundles |
| Branding / Logo | $0–$2,000+ | 🟢 | Can generate margin through design services. Synergy when bundled with website development |
| Initial Website Development | AU $5K–$25K / NZ $3K–$15K | 🟢 Core | Highest margin area. Build with web apps/static sites at near $0 cost → High margins even with low-cost proposals |
| Equipment (PC) | $1,200–$4,000/unit | ⚪ | Hardware distribution. Not our domain |
| Business insurance | $1,500–$3,000/year | ⚪ | Insurance company domain. Service not possible without reseller |
Setup/Configuration Phase — Business Viability Assessment
| Item | Customer's current costs | Commercialization | Argument |
|---|
| Email / Business Software | $7–$30/user/month | 🟡 | Low potential as a Google/M365 reseller. Added value through setup assistance + bundled offerings |
| Web Hosting | AU $89–$6,000+/year | 🟢 Core | Static site = $0 cost. 100% margin when charging customers monthly. Core focus on setup and bundling |
| SSL Certificate | $0–$600/year | 🟡 | Let's Encrypt/Cloudflare = Free. Bundling makes it seem like customers don't need to worry about it |
| Payment System | 1.7–2.9% + $0.30/transaction | 🟡 | No standalone margin. Increases bundle value when included with Stripe integration during website build |
| CRM | $0–$100+/month | 🟡 | Free CRM integration + initial setup assistance can be included in the bundle |
| Accounting Software | $31–$50/month | ⚪ | Xero/MYOB exclusive in AU/NZ. Low reseller value and specialized field |
| SNS / Marketing Tools | $0–$100/month | 🟡 | Mostly free. Bundled value through initial SNS setup + website integration |
| Security Tools | $300–$700/year | ⚪ | SMB security services are a separate business area (separate from Cybercraft's core business) |
Operational phase — Business viability assessment
| Item | Customer's current costs | Commercialization | Argument |
|---|
| Web Hosting (Monthly) | $7–$500+/month | 🟢 Core | Cost $0 → Monthly Subscription Fee = Pure Margin. Recurring Revenue |
| Site Maintenance | $50–$200/month | 🟢 Core | Monthly maintenance contract for content updates, design modifications, etc. Core Recurring Revenue |
| Domain Renewal | $10–$25/year | 🟡 | Low standalone margin. Including it in the monthly subscription means customers don't have to worry about domain renewals either |
| Total SaaS Subscriptions | $80–$400/month | ⚪ | Direct deal with individual SaaS vendors. Difficult to achieve reseller margins |
| Marketing / Advertising | $500–$3,000+/month | 🟡 | Bundling SEO optimization and content strategy with website operation increases bundle value |
| ASIC/CO Annual Fee | AU ~$310 / NZ ~$25 | ⚪ | Fixed government fee. No role for us |
| Accountant Tax | $1,000–$5,000/year | ⚪ | Professional Qualification Area |
IT Infrastructure Phase — Business Viability Assessment
💻Our Strengths: Supports both VMware ESXi and Windows Server Hyper-V. Hyper-V recommended for early-stage SMBs — included in Windows Server license, easy to manage, suitable when HA/FT isn't required. ESXi is the migration target after growth.
| Item | Customer's Current Costs | Commercialization | Argument |
|---|
| Server Virtualization Setup (Hyper-V) | $3,000–$10,000+ (outsourced) | 🟢 Core | Our core competency. Hyper-V = Includes Windows Server license, optimized for SMBs. High margins through deployment + configuration services |
| Server Hardware | $2,000–$10,000+ | 🟡 | Hardware reseller margins are low. Bundling with deployment services enables a one-stop proposal |
| Backup/Disaster Recovery Setup | $1,000–$5,000 (initial) | 🟢 | Utilize free tools like Hyper-V Replica, Windows Server Backup → High service margin |
| Network/Firewall Configuration | $500–$3,000 | 🟢 | Can be included in deployment packages. Synergy with our security expertise |
| Remote Access / VPN | $200–$1,000 | 🟡 | Bundle included. Initial setup assistance |
| Monthly Infrastructure Management/Monitoring | $200–$1,000/month | 🟢 Core | Remote monitoring + patch management + incident response. Recurring Revenue. High demand from SMBs lacking dedicated IT teams |
Growth/Scaling Phase — Business Viability Assessment
📈Key Insight: If SMBs succeed, their infrastructure must scale. If we build it from the start, they naturally turn to us during expansion → Customer lock-in + long-term relationship.
| Item | Estimated Cost (Project) | Identify | Argument |
|---|
| Hyper-V Enhancement (WSFC Redundancy) | $3,000–$15,000+ | 🟢 | Maintains existing Hyper-V environment while adding redundancy. Configures HA using Windows Server Failover Clustering. Ensures stability without platform migration → A more realistic option for SMBs |
| Hyper-V → ESXi Migration | $5,000–$20,000+ | 🟢 | Recommendedwhen enterprise-grade features like vMotion and FT are needed. Proposed when scale outgrows Hyper-V limitations. We handle both sides for migration services |
| Web Platform Migration (Static → Hosting/Cloud) | $3,000–$15,000+ | 🟢 | Started as a static site → Migrate to CMS/cloud when traffic/features increase. Since we handled the initial setup, we naturally handle the migration too. |
| HA/FT Redundancy Configuration (General Purpose) | $5,000–$30,000+ | 🟢 | Proposed when downtime costs > redundancy costs. Offer Hyper-V WSFC or ESXi HA options. |
| Multi-site/Multi-region expansion | $10,000–$50,000+ | 🟢 | AU→NZ or reverse expansion. We understand both markets |
| Cloud Migration (On-prem → Azure/AWS) | $5,000–$25,000+ | 🟢 | Cloud transition demand driven by growth. Includes hybrid configurations |
Cloud infrastructure phase — business viability assessment
☁️Local Server vs. Cloud: 4️⃣ IT infrastructure phase is based on local (on-premises) servers. Cloud minimizes initial investment + suits remote/distributed teams, and is separated as a distinct analysis area.
| Item | Customer Cost (Monthly) | Commercialization | Argument |
|---|
| Cloud VM deployment (Azure/AWS) | $50–$500+/month (depending on VM size) | 🟢 | Architecture design + deployment services. SMBs lack cloud design experience. We propose optimal sizing + cost optimization |
| Cloud Network (VNet/NSG) | Included (in VM cost) | 🟢 | Security group + firewall configuration. Synergy with our security expertise |
| Cloud Backup/DR | $10–$100+/month | 🟢 | Azure Backup / AWS Backup configuration. Easier management compared to on-premises backup |
| Cloud Monitoring + Management | $50–$300/month | 🟢 Core | MSP (Managed Service Provider) model. Remote monitoring + cost optimization + security management. Recurring Revenue |
| IaaS Subscription Optimization Consulting | Project-based | 🟢 | Reserved Instance, Spot VM, sizing optimization, etc. can reduce customer costs by 30–50% → Consulting fee |
| Cloud web app hosting (App Service, etc.) | $10–$200+/month | 🟡 | Static sites use Cloudflare Pages (free). Dynamic apps use Azure App Service, etc. → Free setup support |
💡 Local vs. Cloud Selection Criteria: Already own physical servers or require data sovereignty → Local (Tier 1+). Minimize initial investment or have remote teams → Cloud (Tier 4).
Security/Compliance Phase — Business Viability Assessment
🛡️Our Core Strengths: Cybercraft specializes in security consulting. We've already implemented the ISO 27001 framework tailored for SMB environments (3-20 employees, BYOD). However, ISO 27001 is excessive for SMB clients — E8 ML1 + SMB1001 is the realistic target.
⚠️ISO 27001 vs E8/SMB1001 — SMB Perspective- ISO 27001: Certification costs $20K–$50K+, annual maintenance $10K+, 18+ documents, mandatory external audit → Overkill for SMBs
- Essential Eight ML1: Recommended by Australia's ACSC. 8 technical controls. Self-assessable. Most SMBs are at ML0 level
- SMB1001: 5-tier certification specifically for SMBs. Bronze~Gold self-certification ($95~). A "color-coded" version of ISO 27001
- Conclusion: For SMB customers, E8 ML1 + SMB1001 Bronze/Silveris realistic. ISO 27001 is an option after growth
| Item | Customer Cost | Commercialization | Argument |
|---|
| E8 ML1 Gap Assessment | $2,000–$5,000 (Consulting Firm) | 🟢 Core | Current State vs. ML1 Requirements Gap Analysis. We already possess E8 + ISMS knowledge. Insurance companies/supply chain partners increasingly require ML1. |
| E8 ML1 Implementation Support | $5,000–$20,000 (Consulting Firm) | 🟢 Key | Implementation of 8 controls including MFA, patching, backup, macro settings. Bundled with infrastructure services (Tier 1+/4) for one-stop solution. Recurring reviews possible |
| SMB1001 Bronze/Silver certification support | $500–$2,000 (Consulting Firm) | 🟢 | Self-certification agency + control implementation support. Low entry barrier. Bundle possible for Tier 1+/4 customers (Bronze includes firewall+backup+patch+AV+training = already provided) |
| SMB1001 Gold/Platinum certification support | $2,000–$10,000+ | 🟢 | Self-certification up to Gold. IVO audit required from Platinum. We provide preparatory consulting. Annual renewal = Recurring |
| Privacy Act / NDB Compliance | $1,000–$5,000 | 🟡 | AU Privacy Act 2020 + NDB (Notifiable Data Breach). Free basic setup support increases customer appeal |
| E8 ML1→ML2 Upgrade | $5,000–$15,000+ (Project) | 🟢 | ML2 is essential for Australian government contracts/Defence supply chain. SMBs naturally secure contracts when growing into government contracts. |
| Security training/awareness programs | $500–$2,000/year | 🟡 | Both E8 and SMB1001 require training. Free support or low-cost bundles available |
💡 Key Insight: E8 ML1 + SMB1001 Bronze significantly overlaps with what we already provide in infrastructure services (Tier 1+/4) – backup, patching, firewalls, MFA. Offering "infrastructure build + security certification" as a one-stop solution createsdifferentiation + customer lock-in.
⚠️Identification ≠ Commercialization: The tables above represent the opportunity identification phase. Actual commercialization decisions require separate evaluation criteria—profitability, risk, operational burden, scalability, competitive landscape—and will be addressed in the next phase.
💡 Business Model Draft — Service Structure
🎯Core Insight: Customers currently pay
multiple vendors separately → If we propose
a one-stop service:
- Customer: Total cost reduction + Single point of contact + Reduced management burden
- Us: Offering areas with near-zero cost as paid services → High margins
⚠️Bundling vs. Free Support Decision Criteria- Including items in fees (bundling) makes them our responsibility→ Impacts overall service credibility if problems arise
- Providingas free supportmaintains customer appeal while leaving risk with the customer
- Decision Criteria: Bundle only areas we can control; third-party dependent areas receive free support
Item-by-item classification criteria:
| Criteria | Criteria | Applicable Item (Example) |
|---|
| 🟢 Paid Service (Directly Provided) | We have full control. Low cost, high margin. We can resolve any issues that arise | Website development, hosting, maintenance, server virtualization, infrastructure management |
| 🟡 Free Support (Agent/Guidance) | Dependent on third parties. Beyond our control if problems arise. Risky if bundled | Domain acquisition/renewal, SSL, CRM setup, SNS setup, payment integration, email setup |
| ⚪ Outside our domain | Requires specialized qualifications, government fixed costs, or hardware distribution | Corporate registration, accounting/tax, insurance, PC equipment |
Tier 1 — Setup Services (One-time fee)
| Item | Category | When customers purchase individually | Our cost |
|---|
| Website Design + Development | 🟢 Paid | $5,000–$25,000 | ~$0 (Static/PWA Templates) |
| Branding/Logo Basic | 🟢 Paid | $500–$2,000 | Design labor cost only |
| Domain Acquisition + DNS | 🟡 Free Support | $10–$25 | ~$15 (Customer registration service) |
| SSL Certificate | 🟡 Free Support | $0–$600 | $0 (Let's Encrypt setup service) |
| Payment System Integration (Stripe) | 🟡 Free Support | $500–$2,000 | Includes templates (linked to customer account) |
| SNS / Marketing Initial Setup | 🟡 Free Support | $200–$500 | Labor Only (Setup via Customer Account) |
| CRM Initial Setup | 🟡 Free Support | $200–$500 | Labor costs only (set up via customer account) |
🟡 Free Support Items: Not included in fees. Increases customer appeal + risk remains with the customer. All setups are under the customer's account/service, so it's outside our scope of responsibility.
Tier 2 — Monthly Operational Services (Recurring Revenue)
| Items | Category | When paid individually by the customer | Our Cost |
|---|
| Web Hosting | 🟢 Paid | $7–$200+/month | $0 (Static) |
| Site Maintenance (Content Updates) | 🟢 Paid | $50–$200/month | Labor Cost Only |
| Basic SEO Management | 🟢 Paid | $200–$500/month | Labor Only |
| Domain Renewal Management | 🟡 Free support | ~$2/month | Notifications only (Customer renews directly) |
| SSL Renewal Management | 🟡 Free Support | $5–$50/month | $0 (auto-renewal setting only required) |
Tier 3 — Growth Support Service (Project-based)
📈Structure covering the entire customer lifecycle: Tier 1 (Setup) → Tier 2 (Operations) → Tier 3 (Growth) — Our revenue grows as early customers succeed
| Item | Expected Project Scale | Trigger |
|---|
| Hyper-V Enhancement (WSFC Failover Clustering) | $3,000–$15,000+ | Increased availability requirements, securing HA without platform migration |
| Hyper-V → ESXi Migration | $5,000–$20,000+ | Reaching Hyper-V limitations, requiring enterprise-grade features |
| Web platform migration (Static → CMS/Cloud) | $3,000–$15,000+ | Increased traffic, dynamic functionality required |
| HA/FT redundancy configuration (generic) | $5,000–$30,000+ | Downtime costs > Redundancy investment |
| Cloud Migration | $5,000–$25,000+ | Scalability/Global Requirements |
| Multi-site/Multi-region | $10,000–$50,000+ | AU↔NZ Dual Market Entry |
Tier 4 — Cloud Infrastructure Services (Optional)
| Service | Type | Estimated Price | Customer-Specific |
|---|
| Cloud Architecture Design + Implementation | Lump Sum | $1,500–$5,000 | $3,000–$15,000+ (Consulting Firm) |
| Cloud Monthly Management (MSP) | Recurring | $199–$499/month | $300–$1,000/month |
| Cost Optimization Review (Quarterly) | Recurring | $300–$800/quarter | $1,000+/quarter |
| Cloud Migration (On-prem→Cloud) | Project | $3,000–$15,000 | $5,000–$25,000+ |
💡 Tier 1+ (local infrastructure) and Tier 4 (cloud) are not mutually exclusive. Hybrid combinations (local servers + cloud backup/DR) are also possible
Tier 5 — Security/Compliance Services
🛡️ISO 27001 is unnecessary for SMBs — Achieve practical security levels + obtain certification with E8 ML1 + SMB1001. Consider ISO 27001 when customers grow and enter government contracts or enterprise supply chains.
| Service | Type | Estimated Price | Customer-specific |
|---|
| E8 ML1 Gap Assessment + Implementation Roadmap | Lump Sum | $1,500–$3,000 | $2,000–$5,000 |
| E8 ML1 Implementation (8 Controls) | Lump sum/Project | $3,000–$10,000 | $5,000–$20,000 |
| SMB1001 Bronze/Silver Certification Support | Lump sum | $500–$1,500 | $1,000–$3,000 |
| SMB1001 Gold Certification Support | Lump sum | $2,000–$5,000 | $5,000–$10,000 |
| Annual Security Review + Certification Renewal Support | Recurring | $1,000–$3,000/year | $2,000–$5,000/year |
| E8 ML1→ML2 Upgrade | Project | $3,000–$8,000 | $5,000–$15,000+ |
💡 Differentiate by bundling/offering SMB1001 Bronze freeto Tier 1+/4 customers. Bronze requirements (firewall, backup, patching, AV, training) are already covered by infrastructure services.
Tier 1+ — IT Infrastructure Setup Package (One-time, Optional)
| Included Items | When purchased individually by the customer | Our Cost |
|---|
| Server Virtualization Setup (Hyper-V) | $3,000–$10,000+ | Labor Only (Hyper-V = Includes WinSvr) |
| Backup/Disaster Recovery Setup | $1,000–$5,000 | Labor only (using free tools) |
| Network/Firewall Configuration | $500–$3,000 | Labor only |
| Remote Access/VPN Setup | $200–$1,000 | Labor only |
| Customer-specific total | $4,700–$19,000+ | |
| Our Proposal Range | $2,000–$8,000 (example) | |
Tier 2+ — Monthly IT Infrastructure Management (Recurring, Optional)
| Included Items | When paid individually by the customer | Our Cost |
|---|
| Remote Monitoring + Patch Management | $200–$500/month | Automation Tools + Labor Costs |
| Incident response (remote) | $100–$300/month | Labor costs only |
| Backup verification + reporting | $100–$200/month | Automation possible |
| Customer-specific total | $400–$1,000/month | |
| Our Proposal Scope | $199–$499/month (example) | |
⚠️ The above amounts are draft examples; actual pricing design requires adjustment based on competitor analysis and target customer segments.